Darren Jaynes
Chief Operations Officer
“I have some really deep-rooted relationships here and it’s more than success and whatever comes with it. It’s about pride, it’s about not letting other people down and it’s about providing a company and an environment that supports other people’s families and makes them feel safe and it’s something they can be proud of and share with others.”
Darren Jaynes, Chief Operations Officer, is the genius behind the strategy of the business and how it operates. Darren has a hand in every single department at PRIME, including everything from lead generation and how those leads are worked, all the way through the sales and compliance process. Most of his time is spent brainstorming and strategizing with other people to improve processes and make the business more efficient.
Darren oversees managers in several departments at PRIME – Scheduling & Compliance, Entity Fulfillment, Customer Solutions, Customer Experience, Marketing, HR and Data Analytics. He was one of the driving forces to implement Salesforce and manages the CRM tool across all departments, while constantly engaging in new trainings. Since Darren started at PRIME in 2018, the revenue has quadrupled without quadrupling staff headcount, due to his execution over strategy and technology.
Before PRIME, Darren spent ten years at Clearlink and has well-rounded experience from various roles there in sales, sales management, marketing, recruitment, hiring, account management and relationship management. He graduated from the University of Utah with a B.S. in Strategic Communication.
Darren identifies his greatest strength as being the company “quarterback” – he excels at seeing the big picture and how things need to work from beginning to end. In his free time, Darren loves spending time with his wife and three young children. He loves doing anything outdoors – including golfing, boating, skiing, and snowboarding – and is a huge Utah Utes football fan.